Brevard beta playbook

Phase A — Before facility visits

1. Deploy site; open /demo on your phone
2. Public message: GenAcre Brevard County beta

Phase B — Visit 5 facilities (demo first)

Say: "We're launching in Brevard County. Families browse free; verified partners show real open beds and get private messages — no shared lead blast. First 10 partners are free (grandfathered). 60-day beta — I'm not promising lead volume yet."

Ask: Can admissions update the bed board at least once a week?

Goal: 3 beta partners, not 5 contracts.

Phase C — Turn 3 facilities live

1. Claim on /for-facilities or you approve in Admin
2. They sign in → bed board + uniform profile + photo upload
3. Review uploaded photos at /admin/photos before they go live
4. Mark verified only when beds are real
5. Send welcome email: login URL, weekly room updates, 1-business-day inquiry reply

Profile tab → drag photos in or click Upload photo. New images show as Pending until GenAcre approves (usually within 1 business day). Families see stock or approved photos only.

Brevard beta: partner tools and listings for the Space Coast. First 10 verified partners are free (grandfathered). GenAcre does not guarantee inquiry volume — families browse free. Security controls (HTTPS, hashed passwords, MFA, facility isolation) match what we will use at wider launch — beta is not “unsafe mode.”

Phase D — 10–30 family signups (same county)

Caregiver groups, friends, church — "Brevard beta, free search." Point them to /find AI care guide, then signup to save + inquire.

No statewide paid ads until inquiries happen sometimes.